Marketing Overview

Marketing owns the demand and conversion layer of the platform. The goal is to make every campaign, event, and checkout path traceable.

Core Responsibilities

Responsibility	Details
Campaign setup	Prepare source presets, UTM values, and sales links
Checkout entry	Create product-specific sales links for online purchase
Promotions	Manage vouchers, rewards, discounts, stacking, and expiry
Marketplace visibility	Control whether products appear publicly
Events	Manage previews, physical classes, workshops, venue, attendance, and deposits
Offline conversion	Help admins convert event attendees through QR or manual enrollment

Marketing to Finance Handoff

Marketing can influence the price through sales links, vouchers, rewards, and discount codes. Finance remains responsible for invoice records, payments, allocations, Bukku sync, SST, and payment gateway rules.

When a sales link changes price, make sure the checkout and invoice preview still show:

• Original product price
• Applied special price
• Discount, voucher, or reward used
• SST treatment
• Payment plan selected
• Final payable amount

Marketing to Admin Handoff

When leads come from events or campaigns, admins need enough detail to continue the student journey:

• Student identity and contact details
• Source preset or manual source
• Selected product
• Batch number where applicable
• Attendance or RSVP status
• Payment intent or payment record